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~isPartOf:"European journal of marketing : EJM"
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Conspicuous Consumption, Socia...
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
79
Markenführung
79
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
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Markenartikel
46
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Advertising effects
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Emotion
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Virales Marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
International journal of hospitality management
726
NBER working paper series
667
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
CESifo working papers
550
CESifo Working Paper
547
Working paper / National Bureau of Economic Research, Inc.
517
NBER Working Paper
464
MPRA Paper
436
CESifo Working Paper Series
396
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
NBER Working Papers
392
European Journal of Marketing
375
Discussion paper series / IZA
367
Journal of Consumer Marketing
367
The journal of brand management : an international journal
355
SpringerLink / Bücher
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing research : JMR
345
Management science : journal of the Institute for Operations Research and the Management Sciences
343
IZA Discussion Papers
334
Journal of international consumer marketing
321
Journal of travel and tourism marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
303
Cogent business & management
301
Journal of marketing communications
301
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of marketing
290
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
351
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1
Standing out from the crowd : niche product choice as a form of conspicuous consumption
Schaefers, Tobias
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1805-1827
Persistent link: https://www.econbiz.de/10010429760
Saved in:
2
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
3
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
4
Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
Saved in:
5
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
6
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
7
The challenges of sharing : brands as club goods
Tregear, Angela
;
Gorton, Matthew
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10009525828
Saved in:
8
Conspicuous consumption : a literature review
Mason, Roger S.
- In:
European journal of marketing : EJM
18
(
1984
)
3
,
pp. 26-39
Persistent link: https://www.econbiz.de/10001037543
Saved in:
9
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
10
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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