Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Youjae Yi, Seo Young Kim and Jae Won Hwang
| Year of publication: |
2017
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|---|---|
| Authors: | Yi, Youjae ; Kim, Seo Young ; Hwang, Jae Won |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 946-959
|
| Subject: | Consumer behaviour | Social exclusion | Social status | Sociometric status | Product design | Product choice | Konsumentenverhalten | Sozialer Status | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2016-0213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708685