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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
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Measuring the national competitiveness of Southeast Asian countries
Kao, Chiang; Wu, Wann-Yih; Hsieh, Wen-jen; Wang, Tai-yue; … - In: European journal of operational research : EJOR 187 (2008) 2, pp. 613-628
Persistent link: https://www.econbiz.de/10003769367
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A systematic procedure to evaluate an automobile manufacturer-distributor partnership
Chen, Shuo-pei; Wu, Wann-Yih - In: European journal of operational research : EJOR 205 (2010) 3, pp. 687-698
Persistent link: https://www.econbiz.de/10003965399
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How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih; Quyen, Phan Thi Phu; Rivas, Adriana A. Amaya - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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The impact of governance mechanisms on interfirm learning and relationship performance
Wu, Wann-Yih; Wu, Ya-Jung; Lo, Yi-Ju - In: International journal of innovation and learning : IJIL 3 (2006) 6, pp. 673-691
Persistent link: https://www.econbiz.de/10007297566
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Using decision rules to achieve mass customization of airline services
Chen, Shuo-Pei; Wu, Wann-Yih - In: European journal of operational research : EJOR 205 (2010) 3, pp. 680-687
Persistent link: https://www.econbiz.de/10008391820
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Measuring the national competitiveness of Southeast Asian countries
Kao, Chiang; Wu, Wann-Yih; Hsieh, Wen-Jen; Wang, Tai-Yue; … - In: European journal of operational research : EJOR 187 (2008) 2, pp. 613-628
Persistent link: https://www.econbiz.de/10007895348
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Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119
Persistent link: https://www.econbiz.de/10008054879
Cover Image
Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10008890822