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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of retailing"
~person:"Zhou, Jing"
~subject:"United States"
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European journal of operational research : EJOR
Journal of retailing
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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz
;
Rajagopalan, Hari K.
;
Zhou, Jing
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 333-347
Persistent link: https://www.econbiz.de/10009771836
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