Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Moutaz Khouja; Hari K. Rajagopalan; Jing Zhou
| Year of publication: |
2013
|
|---|---|
| Authors: | Khouja, Moutaz ; Rajagopalan, Hari K. ; Zhou, Jing |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 230.2013, 2 (16.10.), p. 333-347
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | USA | United States | Lieferkette | Supply chain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771836