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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Do charities spend more on their social programs when they cooperate than when they compete?
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: European journal of operational research : EJOR 283 (2020) 3, pp. 1055-1063
Persistent link: https://www.econbiz.de/10012171757
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - In: European journal of operational research : EJOR 307 (2023) 1, pp. 406-420
Persistent link: https://www.econbiz.de/10014293013