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When and how should a retailer use third-party platform channels? : the Impact of spillover effects
Zhen, Xueping; Xu, Shuangshuang; Li, Yongjian; Shi, Dan - In: European journal of operational research : EJOR 301 (2022) 2, pp. 624-637
Persistent link: https://www.econbiz.de/10013207666
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Product distribution strategy in response to the platform retailer's marketplace introduction
Wei, Yuansheng; Dong, Yuxuan - In: European journal of operational research : EJOR 303 (2022) 2, pp. 986-996
Persistent link: https://www.econbiz.de/10013364054