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Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information
Yan, Yingchen; Zhao, Ruiqing; Xing, Tiantian - In: European journal of operational research : EJOR 273 (2019) 3, pp. 968-982
Persistent link: https://www.econbiz.de/10011987666
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Strategic introduction of the marketplace channel under spillovers from online to offline sales
Yan, Yingchen; Zhao, Ruiqing; Liu, Zhibing - In: European journal of operational research : EJOR 267 (2018) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011812314
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Product distribution strategy in response to the platform retailer's marketplace introduction
Wei, Yuansheng; Dong, Yuxuan - In: European journal of operational research : EJOR 303 (2022) 2, pp. 986-996
Persistent link: https://www.econbiz.de/10013364054