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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk; Fader, Peter; Harfie, Bruce G. S. - In: European journal of operational research : EJOR 249 (2016) 1, pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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Augmenting measure sensitivity to detect essential, dispensable and highly incompatible features in mass customization
Heradio, Ruben; Perez-Morago, Hector; Alférez, Mauricio; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1066-1077
Persistent link: https://www.econbiz.de/10011412516
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Integer programming techniques for solving non-linear workforce planning models with learning
Hewitt, Mike; Chacosky, Austin; Grasman, Scott E.; … - In: European journal of operational research : EJOR 242 (2015) 3, pp. 942-950
Persistent link: https://www.econbiz.de/10010492357
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How much to tell your customer? : a survey of three perspectives on selling strategies with incompletely specified products
Gönsch, Jochen - In: European journal of operational research : EJOR 280 (2020) 3, pp. 793-817
Persistent link: https://www.econbiz.de/10012132480
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Dynamic optimisation of preventative and corrective maintenance schedules for a large scale urban drainage system
Chen, Yujie; Cowling, Peter; Polack, Fiona; Remde, Stephen - In: European journal of operational research : EJOR 257 (2017) 2, pp. 494-510
Persistent link: https://www.econbiz.de/10011639690
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Speeding up the optimal method of Drezner for the p-centre problem in the plane
Callaghan, Becky; Salhi, Said; Nagy, Gábor - In: European journal of operational research : EJOR 257 (2017) 3, pp. 722-734
Persistent link: https://www.econbiz.de/10011641104
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An efficient genetic algorithm with a corner space algorithm for a cutting stock problem in the TFT-LCD industry
Lu, Hao-Chun; Huang, Yao-Huei - In: European journal of operational research : EJOR 246 (2015) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10011341190