Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Yeliz Ekinci; Füsun Ülengin; Nimet Uray; Burç Ülengin
| Year of publication: |
2014
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|---|---|
| Authors: | Ekinci, Yeliz ; Ülengin, Füsun ; Uray, Nimet ; Ülengin, Burç |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 1 (16.8.), p. 278-288
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| Subject: | Customer lifetime value | Forecast models | Markov decision process | Kundenwert | Customer value | Markov-Kette | Markov chain | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision | Theorie | Theory | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378607