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European journal of operational research : EJOR
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
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Markenartikel : das Magazin für Markenführung
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Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
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Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
73
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73
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1
The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
2
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
3
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
4
Advertising strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
5
Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
6
ADPULS in continuous time
Lumer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
34
(
1988
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10003462504
Saved in:
7
A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
8
Media selection by mean-variance analysis
Kluyver, C. A. de
- In:
European journal of operational research : EJOR
5
(
1980
)
2
,
pp. 112-117
Persistent link: https://www.econbiz.de/10003604034
Saved in:
9
Stochastic diffusion models with advertising and word-of-mouth effects
Tapiero, Charles S.
- In:
European journal of operational research : EJOR
12
(
1983
)
4
,
pp. 348-356
Persistent link: https://www.econbiz.de/10003691808
Saved in:
10
Media selection by mean-variance analysis
Kluyver, C. A. de
;
Baird, F. T.
- In:
European journal of operational research : EJOR
16
(
1984
)
2
,
pp. 152-156
Persistent link: https://www.econbiz.de/10003479464
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