Narrow search
Showing 1 - 4 of 4
Cover Image
A hybrid conjoint model for price-demand estimation
Green, Paul E. - In: European journal of operational research : EJOR 1 (1990), pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
Cover Image
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Cover Image
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.; Green, Paul E. - In: European journal of operational research : EJOR 170 (2006) 3, pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
Cover Image
A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.; Kim, Youngchan; Wedel, Michel; Fong, … - In: European journal of operational research : EJOR 111 (1998) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10006669394