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Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi; Rakshit, Krishanu; Basu, Preetam - In: European journal of operational research : EJOR 307 (2023) 3, pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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Pricing and rebate strategies for an e-shop with a cashback website
Zhou, Yong-Wu; Cao, Bin; Tang, Qinshen; Zhou, Wenhui - In: European journal of operational research : EJOR 262 (2017) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10011785543
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Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin; Tadikamalla, Pandu R.; Shang, Jennifer; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865
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Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
Wei, Jie; Lu, Jinghui; Zhao, Jing - In: European journal of operational research : EJOR 280 (2020) 2, pp. 508-522
Persistent link: https://www.econbiz.de/10012132427
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Warehousing in the e-commerce era : a survey
Boysen, Nils; Koster, René de; Weidinger, Felix - In: European journal of operational research : EJOR 277 (2019) 2, pp. 396-411
Persistent link: https://www.econbiz.de/10012021935
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
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Financing online retailers : bank vs. electronic business platform, equilibrium, and coordinating strategy
Wang, Chengfu; Fan, Xiaojun; Yin, Zhe - In: European journal of operational research : EJOR 276 (2019) 1, pp. 343-356
Persistent link: https://www.econbiz.de/10011997887
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Optimal pricing for ride-sourcing platforms
Sun, Luoyi; Teunter, Ruud H.; Babai, M. Zied; Hua, Guowei - In: European journal of operational research : EJOR 278 (2019) 3, pp. 783-795
Persistent link: https://www.econbiz.de/10012102487