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Advertising strategies for new product diffusion in emerging markets : propositions and analysis
Swami, Sanjeev
;
Dutta, Arindam
- In:
European journal of operational research : EJOR
204
(
2010
)
3
,
pp. 648-661
Persistent link: https://www.econbiz.de/10003955999
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Electre Tri-C: A multiple criteria sorting method based on characteristic reference actions
Swami, Sanjeev
;
Dutta, Arindam
- In:
European journal of operational research : EJOR
204
(
2010
)
3
,
pp. 565-581
Persistent link: https://www.econbiz.de/10008375410
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