Advertising strategies for new product diffusion in emerging markets : propositions and analysis
Year of publication: |
2010
|
---|---|
Authors: | Swami, Sanjeev ; Dutta, Arindam |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 204.2010, 3 (1.8.), p. 648-661
|
Subject: | Innovationsdiffusion | Innovation diffusion | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
-
Mokhtar, Sany Sanuri Mohd, (2022)
-
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei, (2020)
-
Contributory role of innovative capabilities in Malaysian small and medium enterprises performance
Ganesh, R., (2023)
- More ...
-
Electre Tri-C: A multiple criteria sorting method based on characteristic reference actions
Swami, Sanjeev, (2010)
-
Advertising strategies for new product diffusion in emerging markets: Propositions and analysis
Swami, Sanjeev, (2010)
-
The costs of responding to the terrosrist threats : the U. S. case
Treverton, Gregory F., (2008)
- More ...