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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
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Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
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A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
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A decision support model for selecting product-service benefit positionings
Krieger, Abba M.
;
Green, P.E.
- In:
European journal of operational research : EJOR
142
(
2002
)
1
,
pp. 187-202
Persistent link: https://www.econbiz.de/10006654386
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