FEATURES - TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis - Going Beyond TURF can help complement and extend existing product lines.
Year of publication: |
2000
|
---|---|
Authors: | Krieger, Abba M. ; Green, Paul E. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 12.2000, 4, p. 30-37
|
Saved in:
Saved in favorites
Similar items by person
-
Conjoint analysis: advanced methods
Green, Paul E., (2017)
-
A consumer-based approach to designing product line extensions
Green, Paul E., (1987)
-
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E., (2009)
- More ...