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Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European journal of operational research : EJOR 227 (2013) 2, pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Cover Image
Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European journal of operational research : EJOR 227 (2013) 2, pp. 401-407
Persistent link: https://www.econbiz.de/10010074023