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European journal of operational research : EJOR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
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Measuring the effects of new brand introduction on inter-brand strategic interaction
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
118
(
1999
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10006666259
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