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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10010053800
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Measuring the effects of new brand introduction on inter-brand strategic interaction
Chintagunta, Pradeep K. - In: European journal of operational research : EJOR 118 (1999) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10006666259
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Advertising strategies in a franchise system
Sigué, Simon Pierre; Chintagunta, Pradeep K. - In: European journal of operational research : EJOR 198 (2009) 2, pp. 655-665
Persistent link: https://www.econbiz.de/10003852629