Supply chains in the presence of store brands
Year of publication: |
2013
|
---|---|
Authors: | Fang, Xiang ; Gavirneni, Srinagesh ; Rao, Vithala R. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 224.2013, 2 (16.01.), p. 392-403
|
Subject: | Lieferkette | Supply chain | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management |
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