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Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald - In: European journal of operational research : EJOR 206 (2010) 1, pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
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Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla; Leus, Roel; Spieksma, Frits C. R. - In: European journal of operational research : EJOR 210 (2011) 3, pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H. - In: European journal of operational research : EJOR 217 (2012) 3, pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
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Lifetime maximization in wireless directional sensor network
Rossi, André; Alok Singh; Sevaux, Marc - In: European journal of operational research : EJOR 231 (2013) 1, pp. 229-241
Persistent link: https://www.econbiz.de/10009784662
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof; Buckinx, Wouter - In: European journal of operational research : EJOR 214 (2011) 3, pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Knapsack problems with setups
Michel, S.; Perrot, N.; Vanderbeck, F. - In: European journal of operational research : EJOR 196 (2009) 3, pp. 909-918
Persistent link: https://www.econbiz.de/10003824941