Narrow search
Showing 1 - 10 of 89
Cover Image
Investment decisions and sensitivity analysis : NPV-consistency of rates of return
Marchioni, Andrea; Magni, Carlo Alberto - In: European journal of operational research : EJOR 268 (2018) 1, pp. 361-372
Persistent link: https://www.econbiz.de/10011813108
Cover Image
Inventory and investment in setup and quality operations under Return On Investment maximization
Li, Jie; Min, K. Jo; Otake, Toshitsugu; VanVoorhis, Timothy - In: European journal of operational research : EJOR 185 (2008) 2, pp. 593-605
Persistent link: https://www.econbiz.de/10003768926
Cover Image
Return-on-investment (ROI) criteria for network design
Menezes, Mozart B. C.; Kim, Seokjin; Huang, Rongbing - In: European journal of operational research : EJOR 245 (2015) 1, pp. 100-108
Persistent link: https://www.econbiz.de/10011290722
Cover Image
Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Cover Image
Quality improvement vs. advertising support : which strategy works better for a manufacturer?
Giovanni, Pietro De - In: European journal of operational research : EJOR 208 (2011) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10008779601
Cover Image
Recent developments in dynamic advertising research
Huang, Jian; Leng, Mingming; Liang, Liping - In: European journal of operational research : EJOR 220 (2012) 3, pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Cover Image
Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European journal of operational research : EJOR 227 (2013) 2, pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Cover Image
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Cover Image
On the impact of advertising initiatives in supply chains
Zhang, Wenqing; Li, Shanling; Zhang, Dan; Hou, Wenhua - In: European journal of operational research : EJOR 234 (2014) 1, pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Cover Image
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545