"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms."

"This book presents a global and multidisciplinary approach that can contribute to a better understanding of the relationship and mutual influence of digital, entrepreneurship, marketing, sustainability, customer relationship management and innovation scientific areas."

"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...

This book explores the social implications and challenges of E-Business and E-Commerce regarding social inclusion and exclusion, the social shaping of e-business technologies, the changing nature and patterns of work and social activities, and online identity, security, risks, trust and privacy....

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher