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~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
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Kotler, Philip
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European management journal : publ. twice a year for the Scottish Business School
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
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Marketing management : a quarterly business management publication of the American Marketing Association
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Business Horizons
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Business horizons
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Springer eBook Collection
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The Prentice-Hall series in marketing
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The evolution of nonprofit marketing
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Applications of the sciences in marketing management
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California management review
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Computer innovations in marketing
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Does marketing need reform? : fresh perspectives on the future
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European Management Journal
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Holt, Rinehart and Winston marketing series
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
wi wirtschaft
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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AMS review : official publication of the Academy of Marketing Science
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Editorial - MARKETING STRATEGY - From Market Driven to Market Driving - Nirmalya Kumar, of IMD Lausanne, Lisa Scheer, of the University of Missouri, and Philip Kotler, of the J L K...
Kumar, Nirmalya
;
Scheer, Lisa
;
Kotler, Philip
- In:
European management journal : publ. twice a year for …
18
(
2000
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10006289739
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2
Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
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