Les clés du marketing
Philip Kotler. [Trad. de l'anglais [État-Unis]par Marie-France Pavillet]
| Alternative title: | Marketing insights from A to Z <franz.> |
|---|---|
| Year of publication: |
2005
|
| Authors: | Kotler, Philip |
| Other Persons: | Pavillet, Marie-France (contributor) |
| Publisher: |
Paris : Village Mondial |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 201 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 2-7440-6217-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004859717