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Valuing marketing's contribution
Doyle, Peter - In: European management journal : publ. twice a year for … 18 (2000) 3, pp. 233-245
Persistent link: https://www.econbiz.de/10006288492
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Radical Strategies for Profitable Growth
Doyle, Peter - In: European management journal : publ. twice a year for … 16 (1998) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10006305529
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Business Performance: Setting Business Objectives and Measuring Performance
Doyle, Peter - In: European management journal : publ. twice a year for … 12 (1994) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10006339532
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EXPERT COMMENTARY
Doyle, Peter - In: European management journal : publ. twice a year for … 19 (2001) 5, pp. 481-483
Persistent link: https://www.econbiz.de/10006272324