The advancement of Artificial Intelligence (AI) is progressing rapidly, compelling companies to integrate it within their operational frameworks to sustain competitiveness, primarily driven by its impact on organizational agility (OA). Nevertheless, the absence of a robust theoretical framework...

TV series have become one of the most successful types of audio-visual product. Their potential to cul-tivate massive loyal audiences makes them an excellent medium for promoting the places they depict,presenting them as attractive destinations, and inducing the phenomenon known as film tourism....