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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing communications"
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~subject:"Public relations"
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Marktforschung
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European research studies
Journal of advertising research
Journal of marketing communications
Corporate communications : an international journal
61
Journal of communication management : an international journal
53
SpringerLink / Bücher
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
21
Journal of Communication Management
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Journal of business research : JBR
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17
Research
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Europäische Kulturen in der Wirtschaftskommunikation
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Journal of business ethics : JOBE
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PR-Praxis
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Springer eBook Collection
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The Routledge handbook of strategic communication
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Springer Reference Wirtschaft
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Corporate Communications: An International Journal
6
Corporate social responsibility and environmental management
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Business horizons
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Economics letters
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European journal of marketing : EJM
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Journal of economic theory
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Public Relations : ein Handbuch
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Working paper series / University of Zurich, Department of Economics
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Future directions of strategic communication
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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ECONIS (ZBW)
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1
The crucial element of building safe relations between the enterprise and its stakeholders :
communication
through traditional methods and social media
Wereda, Wioletta
;
Pokorski, Grzegorz
- In:
European research studies
24
(
2021
)
1
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
Saved in:
2
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
3
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
4
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
5
The value of ambient
communication
from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Corporate branding : where are we? ; a systematic
communication
-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
7
Communication
management within community relations by local governments in Poland
Gawronski, Slawomir
;
Bajorek, Kinga
;
Tworzydlo, Dariusz
; …
- In:
European research studies
24
(
2021
)
1
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012512487
Saved in:
8
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
9
Effects of message objectivity and focus on green CSR
communication
: the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
10
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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