Corporate branding : where are we? ; a systematic communication-based inquiry
Silvia Biraghi and Rossella Chiara Gambetti
| Year of publication: |
2015
|
|---|---|
| Authors: | Biraghi, Silvia ; Gambetti, Rossella Chiara |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 4, p. 260-283
|
| Subject: | corporate branding | communication | intangible assets | integrated marketing communications | content analysis | Markenführung | Brand management | Immaterielle Werte | Intangible assets | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405889