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Perceptions of Kazakhstan as a tourist destination
Nametova, G.; Tolymbek, A. - In: European research studies 21 (2018) 4, pp. 304-316
Persistent link: https://www.econbiz.de/10012220577
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Residents' interest to form a "green" territory brand
Bondarenko, V. A.; Dianova, S. N.; Joom, T. A.; … - In: European research studies 21 (2018) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012238545
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Identifying branding features of products for children
Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
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Perception and desired brand personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias; Cristancho-Triana, Gerson … - In: European research studies 23 (2020) 3, pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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The relationship between consumers' characteristics and the expectations towards a brand's value
Rzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn - In: European research studies 24 (2021) 2, pp. 264-277
Persistent link: https://www.econbiz.de/10012663879
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Brand experience in the ski industry brand : does environmental concern matter?
Basberg, Bård; Oklevik, Ove; Kwiatkowski, Grzegorz - In: European research studies 26 (2023) 3, pp. 482-497
Persistent link: https://www.econbiz.de/10014381771
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"Made-in" label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers' purchase intentions
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: European research studies 24 (2021) 4B, pp. 634-646
Persistent link: https://www.econbiz.de/10012806195
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The influence of brand effect on slogan's memorability
Silveira, Paulo Duarte; Bogas, Paulo - In: European research studies 22 (2019) 4, pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
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Mitigating risk of the tourism sector in the European Union member states during the COVID-19 pandemic
Bera, Anna; Drela, Karolina; Malkowska, Agnieszka; … - In: European research studies 23 (2020) 4, pp. 107-122
Persistent link: https://www.econbiz.de/10012511178