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Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna; Łatuszyńska, Małgorzata - In: European research studies 23 (2020) 4, pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
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The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz; Singh, Uma Shankar; Nermend, Kesra - In: European research studies 22 (2019) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz; Borawska, Anna; Biercewicz, Konrad; … - In: European research studies 23 (2020) 3, pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara - In: European research studies 24 (2021) 2B, pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286