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Analysis of the differences in using online marketing tools for measuring its effectiveness in the segment of small and medium-sized companies in the Czech Republic
Velinov, Emil; Cetlova, Helena; Cizku, Andrea; … - In: European research studies 25 (2022) 4, pp. 3-35
Persistent link: https://www.econbiz.de/10013532485
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Employee engagement level in ICT organizations as a barrier to the use of social media functions
Kamila, Slupinska; Annna, Szwajlik; Urszula, … - In: European research studies 23 (2020) 6, pp. 362-375
Persistent link: https://www.econbiz.de/10012510280
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The mediating role of social media in the relationship between perceived leadership support and employee engagement in banking
Bulińska-Stangrecka, Helena; Bagieńska, Anna; … - In: European research studies 24 (2021) 1, pp. 851-874
Persistent link: https://www.econbiz.de/10012512825
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120
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Social media marketing toward perceptual consciousness and its impact on online purchasing intention
Sri Vandayuli Riorini - In: European research studies 21 (2018) 1, pp. 402-416
Persistent link: https://www.econbiz.de/10012220016
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Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
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Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
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Algorithm for validating financial and economic web pages in terms of web content accessibility guidelines
Probierz, Eryka; Jędrasiak, Karol - In: European research studies 24 (2021) 4B, pp. 138-147
Persistent link: https://www.econbiz.de/10012806139
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Social media in marketing activities of enterprises in the light of the analysis of empirical research results
Mazurek-Łopacińska, Krystyna; Sobocińska, Magdalena - In: European research studies 24 (2021) 4B, pp. 647-658
Persistent link: https://www.econbiz.de/10012806197