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The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna; Sobocińska, Magdalena - In: European research studies 25 (2022) 3, pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
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The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media
Wereda, Wioletta; Pokorski, Grzegorz - In: European research studies 24 (2021) 1, pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
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The role of selected themes and formats in social media marketing communication of CSR activities
Noga, Tomasz; Le Viet-Błaszczyk, Milena - In: European research studies 26 (2023) 2, pp. 562-576
Persistent link: https://www.econbiz.de/10014307972
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Social media marketing toward perceptual consciousness and its impact on online purchasing intention
Sri Vandayuli Riorini - In: European research studies 21 (2018) 1, pp. 402-416
Persistent link: https://www.econbiz.de/10012220016
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Algorithm for validating financial and economic web pages in terms of web content accessibility guidelines
Probierz, Eryka; Jędrasiak, Karol - In: European research studies 24 (2021) 4B, pp. 138-147
Persistent link: https://www.econbiz.de/10012806139
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Social media in marketing activities of enterprises in the light of the analysis of empirical research results
Mazurek-Łopacińska, Krystyna; Sobocińska, Magdalena - In: European research studies 24 (2021) 4B, pp. 647-658
Persistent link: https://www.econbiz.de/10012806197
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120
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Employee engagement level in ICT organizations as a barrier to the use of social media functions
Kamila, Slupinska; Annna, Szwajlik; Urszula, … - In: European research studies 23 (2020) 6, pp. 362-375
Persistent link: https://www.econbiz.de/10012510280
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The mediating role of social media in the relationship between perceived leadership support and employee engagement in banking
Bulińska-Stangrecka, Helena; Bagieńska, Anna; … - In: European research studies 24 (2021) 1, pp. 851-874
Persistent link: https://www.econbiz.de/10012512825