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Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Worthington, Steve; Fear, Josh - In: European retail research 24 (2010) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10008760377
Cover Image
Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Worthington, Steve; Fear, Josh - In: European retail research 24 (2010) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10009924854