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~isPartOf:"Evolving and emerging issues in marketing strategy"
~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sen, Sankar"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Reprint"
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Aaker, Jennifer
Foxall, Gordon R.
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Bhattacharya, C. B.
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Evolving and emerging issues in marketing strategy
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 2
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
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Sen, Sankar
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2009
Persistent link: https://www.econbiz.de/10003837003
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