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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Keeping e-business in perspective
Coltman, Tim; Devinney, Timothy Michael; Latukefu, Alopi S. - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715919
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
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The economics of quality-equivalent store brands
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
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Private labels : psychological versioning of typical consumer products
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576