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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
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The economics of quality-equivalent store brands
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
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Private labels : psychological versioning of typical consumer products
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379159
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Consumer choice in competitive location models : formulations and heuristics
Colomé, Rosa (contributor); Serra, Daniel (contributor) - 1998
Persistent link: https://www.econbiz.de/10000987157