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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379159
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The economics of quality-equivalent store brands
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2006
Persistent link: https://www.econbiz.de/10003406609
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Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2006 - rev
Persistent link: https://www.econbiz.de/10003406615
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When to hit the panic button? : impact of currency crisis on consumer behaviors
Pushan, Dutt; Padmanabhan, V. T. - 2008
Persistent link: https://www.econbiz.de/10003909338