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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - 2011
Persistent link: https://www.econbiz.de/10008901912
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Customer response to corporate philanthropy : field experiments in an online marketplace
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2016
Persistent link: https://www.econbiz.de/10011576885
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina; Plassmann, Hilke; Robitaille, Nicole; … - 2016 - Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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Consumer (mis)behavior and public policy intervention
Wertenbroch, Klaus - 2016
Persistent link: https://www.econbiz.de/10011695289