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New product development
34
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Soberman, David A.
12
Sosa, Manuel
11
Mihm, Jürgen
5
Adbi, Arzi
4
Chandon, Pierre
4
Christen, Markus
4
Kim, Sang Hyun
4
Nasiry, Javad
4
Netessine, Serguei
4
Parker, Philip M.
4
Rowles, Craig
4
Smith, N. Craig
4
Van Wassenhove, Luk N.
4
Boulding, William
3
Chan, Tian Heong
3
Chatterjee, Chirantan
3
Drev, Matej
3
Gargiulo, Martin
3
Massa, Massimo
3
Mishra, Anant
3
Mortensen, Mark
3
Stephen, Andrew T.
3
Zhang, Hong
3
Atasu, Atalay
2
Chattopadhyay, Amitava
2
Coughlan, Anne T.
2
Cui, Zhijian
2
Dahl, Darren W.
2
Devinney, Timothy Michael
2
Gorn, Gerald J.
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He, Ru
2
Iyer, Ganesh
2
Loch, Christoph H.
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Midgley, David F.
2
Plassmann, Hilke
2
Popescu, Ioana
2
Popescu, Iona
2
Sárváry, Miklós
2
Wansink, Brian
2
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Faculty & research / Insead : working paper series
Journal of business research : JBR
530
Industrial marketing management : the international journal for industrial and high-tech firms
392
SpringerLink / Bücher
383
The journal of product innovation management : an international publication of the Product Development & Management Association
372
Management science : journal of the Institute for Operations Research and the Management Sciences
211
Journal of strategic marketing
205
NBER working paper series
183
Europäische Hochschulschriften / 5
182
International journal of innovation management
166
International journal of production economics
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International journal of production research
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The journal of business & industrial marketing
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IEEE transactions on engineering management : EM
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Technological forecasting & social change : an international journal
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Economics letters
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Research policy : policy, management and economic studies of science, technology and innovation
113
Gabler Edition Wissenschaft
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Journal of marketing communications
111
Journal of retailing and consumer services
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
108
Marketing intelligence & planning
92
International journal of technology management : IJTM
88
Journal of marketing research : JMR
83
CESifo working papers
81
International journal of innovation and technology management
78
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Inter-team technical communication in complex new product development projects
Sosa, Manuel
;
Gargiulo, Martin
;
Rowles, Craig
-
2012
-
2. rev. vers. of 2011/119/TOM/OB
Persistent link: https://www.econbiz.de/10009625619
Saved in:
2
Informal communication networks and the attention to technical interfaces in complex product development
Sosa, Manuel
;
Martin, Garguilo
;
Rowles, Craig
-
2011
-
Rev. vers. of 2010/91/TOM/OB
Persistent link: https://www.econbiz.de/10009567143
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
The strategic decentralization of reverse channels and price discrimination through buyback payments
Savaskan, Rezzan Canan
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633016
Saved in:
5
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
6
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
7
Strategic segmentation using outlet malls
Coughlan, Anne T.
(
contributor
); …
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
Saved in:
8
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
9
Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
Saved in:
10
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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