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Faculty & research / Insead : working paper series
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Springer eBook Collection / Business and Economics
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Marketing : ZFP ; journal of research and management
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Dresden Discussion Paper Series in Economics
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International journal of advertising : the quarterly review of marketing communications
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
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2015
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Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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2
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
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2017
Persistent link: https://www.econbiz.de/10011688774
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3
How context alters value : price information recruits the brain's valuation and affective regulation system for shaping experienced taste pleasantness
Schmidt, Liane
;
Skvortsova, Vasilisa
;
Kullen, Claus
; …
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2017
Persistent link: https://www.econbiz.de/10011688777
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4
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
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2016
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Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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5
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
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2021
Persistent link: https://www.econbiz.de/10012431729
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6
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
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2015
Persistent link: https://www.econbiz.de/10010490142
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7
Understanding the intersections of stress and the marketplace to improve consumer well-being
Nitsch, Felix Jan
;
Plassmann, Hilke
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2024
Persistent link: https://www.econbiz.de/10014548424
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