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In Mobile We Trust: How Mobile...
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
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2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
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2012
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Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
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2010
Persistent link: https://www.econbiz.de/10008798231
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4
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
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2009
Persistent link: https://www.econbiz.de/10003911117
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5
A comparison of the effects of transmitter activity and connectivity on the diffusion of information over online social networks
Stephen, Andrew T.
;
Dover, Yaniv
;
Goldberg, Jacob
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2010
Persistent link: https://www.econbiz.de/10008807635
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6
Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.
;
Bart, Yakov
;
Du Plessis, Christilene
; …
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2012
Persistent link: https://www.econbiz.de/10009704667
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