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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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Viral marketing : a large scale field experiment
Toubia, Olivier; Stephen, Andrew T.; Freud, Aliza - 2009
Persistent link: https://www.econbiz.de/10003911117
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A comparison of the effects of transmitter activity and connectivity on the diffusion of information over online social networks
Stephen, Andrew T.; Dover, Yaniv; Goldberg, Jacob - 2010
Persistent link: https://www.econbiz.de/10008807635
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Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.; Bart, Yakov; Du Plessis, Christilene; … - 2012
Persistent link: https://www.econbiz.de/10009704667