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~isPartOf:"Fallstudien zur Unternehmensführung"
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Marketing : marketingstrategische Herausforderungen in der Getränkeindustrie zur lokalen Differenzierung der Marktbearbeitung ; Fallstudie Pott's Brauerei GmbH
Schirrmann, Eric
;
Lentz, Patrick
- In:
Fallstudien zur Unternehmensführung
,
(pp. 21-57)
.
2008
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