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A STUDY ON EFFECTIVENESS OF MULTIPLE AND SINGLE CELEBRITY ENDORSEMENT ON CONSIDERABLE PRODUCT ADVERTISEMENTS IN CHENNAI PERCEPTIVE, INDIA
Pughazhendi, A.; Baskaran, Dr. K. Antony; Prakash, M. R.; … - In: Far East Journal of Psychology and Business 6 No 3 Paper 2 March (2012) 2, pp. 11-18
multiple and single celebrities endorsement with respect to High and low involvement products. Four print media advertisements … the attitudes toward advertisements, attitude toward brand and purchase intentions are more positive for multiple …, attitude toward brand and purchase intention showed no significant difference for multiple and single celebrity advertisements. …
Persistent link: https://www.econbiz.de/10010542270
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MARKETING FRIENDLY (ECONOMICALLY- FRIENDLY, COSTLY- FRIENDLY, BIO- FRIENDLY)
Alam, Aftab; Almotairi, Dr. Mohammad; Gaadar, Dr. Kamisan - In: Far East Journal of Psychology and Business 10 No 1 Paper 1 January (2013) 1, pp. 1-9
Green revelation, work on green, ecological protection, maintainable lifetime, workable progress. Defending our global and other numerous and additional commodity develop from nature in our ordinary life, Green marketing is tool of weapons using by many firm in numerous business to follow this...
Persistent link: https://www.econbiz.de/10010858071
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Role of Demographic Characteristics on Job Satisfaction
Ghafoor, Muhamamd Mudasar - In: Far East Journal of Psychology and Business 6 No 1 Paper 1 January (2012) 3, pp. 30-45
Punjab Province before final data collection. For data analysis Statistical Packages for Social Sciences (SPSS) were used …
Persistent link: https://www.econbiz.de/10010858072
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THE REALITY OF THE INTERNAL CONTROL IN INDUSTRIAL COMPANIES IN AQABA CITY
Alazzam, Dr. Farouq Ahmad; Al-Omari, Dr. Burhan M Awad; … - In: Far East Journal of Psychology and Business 10 No 2 Paper 1 February (2013) 1, pp. 1-11
The purpose of this study is toshow the extent of administrations of the industrial companies in Alaqaba city seeking to achieve the goals and objectives of the internal control, to show if there is presence of an appropriate organization structure for the internal control, to show the extent of...
Persistent link: https://www.econbiz.de/10010858073
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CHANGE MANAGEMENT: CHALLENGE TO TRANSFORM IT IN PUBLIC SECTOR ORGANIZATION
Ravichandran, Prof. Dr. K.; Piramuthu, R. Raja - In: Far East Journal of Psychology and Business 7 No 1 Paper 2 April (2012) 2, pp. 22-28
ERP implementation, commonly involve a complete change in business process and operation. Hence, responsiveness to internal customers is critical for an organization to avoid the difficulties associated with this change. To overcome complex organizational problem of workers resistance to ERP...
Persistent link: https://www.econbiz.de/10010858074
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CROSS SECTIONAL EXAMINATION OF TEAM PERFORMANCE AND IMPACT OF ORGANIZATIONAL CHANGE ON TEAM BUILDING
Munir, Yasin; Malik, Prof. Dr. Muhammad Ehsan; Ejaz, Faiqa - In: Far East Journal of Psychology and Business 9 No 2 Paper 4 November (2012) 4, pp. 48-56
In organizations proper process is made that helps the employees to bring an effective change for best team performance. Team building and change management are important factors in organizational environment. Both of these factors focus to have an outcome that affects self development, positive...
Persistent link: https://www.econbiz.de/10010858075
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EMOTIONAL INTELLIGENCE AND HAPPINESS OF FEMALE STUDENTS PARTICIPATING IN THE SPORT OLYMPIAD OF IRANIAN UNIVERSITIES: A CORRELATIONAL STUDY
Bahrololoum, Dr. Hassan - In: Far East Journal of Psychology and Business 7 No 2 Paper 2 May (2012) 2, pp. 22-28
This study aims at studying the relationship between happiness and emotional intelligence among female students participating in the 10th Sport Olympiad of Iranian universities held in Semnan province. To do this survey, 302 female students were randomly selected from the total population of...
Persistent link: https://www.econbiz.de/10010858076
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PERSONALITY FIT BETWEEN MENTOR AND PROTEGE DYADS AND ITS INFLUENCE ON THE EFFECTIVENESS OF FORMAL MENTORING IN A PCMM LEVEL 4/5 CERTIFIED IT COMPANY IN CHENNAI, INDIA.
George, Dr. Manju P.; Krishnan, S. Sivarama; Mampilly, … - In: Far East Journal of Psychology and Business 10 No 3 Paper 3 March (2013) 3, pp. 27-41
The focus of this research was to study the personality fit between mentor protege dyads and the impact of mentees personality on the effectiveness of mentoring in an information technology company with PCMM 4/5 level Certification in Chennai. This study was conducted to explore the need to...
Persistent link: https://www.econbiz.de/10010858077
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EMPIRICAL INVESTIGATION OF INDICATORS OF ORGANIZATIONAL LEARNING: EVIDENCE FROM WATER AND POWER DEVELOPMENT AUTHORITY (WAPDA) PAKISTAN
Munir, Yasin; Malik, Prof. Dr. Muhammad Ehsan; Ahmad, Sara - In: Far East Journal of Psychology and Business 10 No 1 Paper 3 January (2013) 3, pp. 25-32
Organizations learn from experience, knowledge sharing and organizational change. Knowledge sharing and organizational change have great impact on organizational learning. Knowledge sharing brings learning at individual level. At global level it is observed that change occur rapidly and...
Persistent link: https://www.econbiz.de/10010858078
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THE MEASUREMENT OF IMPACTS OF EXTERNAL FINANCING ON THE RISK LEVEL OF VIET NAM CONSUMER GOOD INDUSTRY DURING AND AFTER THE GLOBAL CRISIS 2007-2011
Huy, Dinh Tran Ngoc - In: Far East Journal of Psychology and Business 12 No 1 Paper 3 July (2013) 3, pp. 34-46
This research analyzes the impacts of external financing on market risk for the listed firms in the Viet nam consumer good industries as it becomes necessary, esp. after the financial crisis 2007-2009. First, by using quantitative and analytical methods to estimate asset and equity beta of total...
Persistent link: https://www.econbiz.de/10010858079