Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value
Year of publication: |
2008-03
|
---|---|
Authors: | Michael, Cayley |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | "social capital" | "corporate value" | "Web 2.0" | "corporate valuation" | "social media" | "memetic brand" | brand |
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