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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin - 2020
Persistent link: https://www.econbiz.de/10012210631
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin (ed.); Grove Ditlevsen, Marianne (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014418106
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Corporate Media Relations und Personalisierung : eine empirische Analyse der Medienarbeit ausgewählter DAX30-Unternehmen
Talanow, Markus - 2015
Persistent link: https://www.econbiz.de/10010460786
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The performance of Swiss and German family firms : investigating strategies, orientations and SEW as determinants
Sieger, Philipp; Zellweger, Thomas - In: Firms within families : enterprising in diverse country …, (pp. 37-56). 2015
Persistent link: https://www.econbiz.de/10011387973
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The antecedents and outcomes of business strategies within privately-held family and non-family SMEs in China
Zheng, Yanfeng; Huang, Jie - In: Firms within families : enterprising in diverse country …, (pp. 57-72). 2015
Persistent link: https://www.econbiz.de/10011388112
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Strategies and motives of family and non-family firms in Brazil : socio-emotional wealth and firm performance in an emerging market
Sarathy, Ravi; Andreassi, Tales; Tonelli, Maria José; … - In: Firms within families : enterprising in diverse country …, (pp. 73-94). 2015
Persistent link: https://www.econbiz.de/10011388118