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ImmaterialgĂĽterrechte
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Focus section: Intellectual property rights
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of macromarketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cracking the code : leveraging consumer psychology to drive profitability
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Handbook on brand and experience management
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Protecting intellectual property : strategies and recommendations to deter counterfeiting and brand piracy in global markets
Shultz, Clifford J.
- In:
The Columbia journal of world business : publ. …
31
(
1996
)
1
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pp. 18-28
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