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~isPartOf:"Foundations and trends in marketing : FTMKT"
~subject:"Strategisches Management"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Strategisches Management
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Verbraucherverhalten
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Foundations and trends in marketing : FTMKT
SpringerLink / Bücher
204
Gabler Edition Wissenschaft
58
Research
48
Springer eBook Collection / Business and Economics
40
Springer eBook Collection
36
Schriftenreihe Studien zum Konsumentenverhalten
32
Lehrbuch
26
Europäische Hochschulschriften / 5
24
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
18
Konsum und Verhalten
16
Schriften zu Marketing und Management
14
Gabler Research
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
Beiträge zur Verhaltensforschung
10
Forschungsgruppe Konsum und Verhalten
10
Hamburger Schriften zur Marketingforschung
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Reihe: Marketing : MAR
10
Springer Gabler Research
10
Applied Marketing Science / Angewandte Marketingforschung
9
DUV / Wirtschaftswissenschaft
9
Edward Elgar E-Book Archive
9
Gabler-Edition Wissenschaft
9
Journal of the Academy of Marketing Science
9
Schriftenreihe Schwerpunkt Marketing
9
Springer eBook Collection / Business and Management
9
Report / Marketing Science Institute
8
Wirtschaftswissenschaft
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Elgar original reference
7
Innovatives Markenmanagement
7
Journal of business research : JBR
7
Kohlhammer Edition Marketing
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Beiträge zur betriebswirtschaftlichen Forschung
6
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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Culture and consumer behavior
Chiu, Chi-yue
;
Kwan, Letty Y.-Y.
;
Li, Dongmei
;
Peng, Luluo
-
2014
Persistent link: https://www.econbiz.de/10010363005
Saved in:
2
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
3
Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.
;
Hae Eun Chun
-
2007
Persistent link: https://www.econbiz.de/10004951126
Saved in:
4
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
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5
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
6
Ethnography for marketing and consumer research
Venkatesh, Alladi
;
Crockett, David
;
Cross, Samantha
; …
-
2017
Persistent link: https://www.econbiz.de/10011600056
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